Future of Digital Marketing in India in 2017 Life without the internet has just become impossible. And to connect people and to promote a brand, the best platform available in the market is Digital Marketing. Indian government is currently promoting digitization where work processes are getting converted from manual to digital. In such a scenario […]

I know, it’s always tricky to try and predict the future but it’s also a fun exercise at the same time. It’s a very sound way to reflect about the past and seeing tiny bits and pieces that amount to an upcoming trend. With social trends evolving over the period of time, digital marketing is […]

What is SEO? Have you ever imagined how you get your desired result you searched for from the first few links? Is it just a co-incidence? Or is there a rationale behind it? Well, there is actually a logic behind this. Creators of a website use strategy and tactics to make sure the pages are […]

[Image courtesy: http://kreaciomedia.com/search-engine-marketing-sem-vs-search-engine-optimization-seo/] Search engine marketing involves promoting the websites to increase visibility and traffic in the Search engine results pages (SERP). Search Engine marketing (SEM) actually is one the type of internet marketing, it’s like an umbrella term which includes Search Engine optimization (SEO) and other components like Pay per click (PPC), Pay for […]

Have you ever thought how advertisements are shown you and how advertiser pays for these advertisements that we see every time when we search something on Google or open our Facebook page. The pay per click is nothing but the mechanism of charging money for advertisements when they are floating on online websites. The next […]

Web analytics is the process of analysing behaviour of visitors to a website. They are a part of Customer Relationship Management. Investing in new technology your time and money is never an easy decision. The inputs have to be carefully assessed against all desirable outputs. Here are 10 reasons to have a web analytics solution […]

There is quite a buzz about the term Digital or Internet Marketing and so is about being a Digital marketer. For most of us, it sounds cool and ‘in’ thing. But, how many of us have actually given a thought about it from a work perspective. Digital Marketing is a form of marketing that makes […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO friendly manner (beyond ALT attribute) that improves your search rank while allowing you to integrate the necessary marketing messages. Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page […]